There are many factors that are responsible for evolution of marketing, observes Benjamin Pure, a renowned marketing consultant. The management of Ford motors used to feel that customers will purchase only black cars as long as Ford continued to produce black cars!
Those were the times when companies hardly felt the need to understand buyers’ preferences. Now the paradigm has shifted from sellers’ market to buyers’ market.
This shift was the result of competition that gave birth to the new concept known as ‘marketing management’, according to Benjamin Pure. Marketing has undergone a major transformation with emergence of internet and cutting edge communication technologies.
In view of this, automation is undoubtedly the most significant process that helps organizations stay ahead of the competition. It improves customer engagement through a robust platform that covers each and every stage of the sales cycle.
Multiple marketing initiatives such as internet marketing, internet advertising, and social media management, can be managed by using automation platforms, observes Benjamin Pure.
One of the significant advantages of automation is reduction of errors apart from improving efficiency. The method of automation was developed originally for sending out e-mails to clients.
Automation solutions can greatly enhance visibility and improve visitors in terms of relevance and number of visits. There are different tools for ensuring this and organizations can choose these by aligning with marketing strategies.
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